The key to attracting fish into your swim is the ability to combine the correct chemical stimuli for your target fish given the water conditions presented. Research has shown that these stimuli are varied and complex but certain chemical compounds are consistent in their ability to attract fish.

Many "off the shelf " baits work well some of the time but often it is necessary to tailor a bait for a particular set of conditions or because fish have switched off to a particular set of stimuli. This is when you need to make your own bait to ensure success.

To make effective fishing baits you need the right building blocks to start with. Quality ingredients are necessary if you are to formulate winning baits. Never compromise quality for the sake of saving a few pennies, it will not lead to better catches.

In the above categories you will find many ingredients that will enable you to create baits from scratch or to modify existing baits. All the bait Ingredients have been chosen for their quality and offer excellent value. You will find classic ingredients such as the fishmeals to the more specialist high-protein baits in the HNV Category